Explaining Leads in Terms of Dating

Explaining Leads in Terms of Dating

Explaining Leads in Terms of DatingUnderstanding the lead lifecycle, lead generation and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue and profits while also increasing the brand loyalty and trust you get for your business.

The problem is that too many people don’t think about leads and instead focus just on sales. They believe the aim of their website is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving away a lot of potential customers and actually reducing their profits significantly.

Why is that? Because people don’t like to be sold to. And the best way to understand this is to think about it in terms of dating…

Why Sales Leaves People Cold

When someone visits your website, whether through SEO, AdSense or any other means, they are essentially going to be cold leads. That means that they fall into your demographic and they are potentially going to be interested in your niche but they have at no point demonstrated any particular loyalty to your brand and nor have they given you permission to contact them and/or try to sell to them.

When this happens and you try and sell, this is then going to feel pretty much like cold calling. They don’t know who you are, they have no need to trust you and here you are trying to get them to buy something from you. This is essentially the same thing as approaching a stranger in a bar and asking them to come home with you – there’s no pre-amble and it ends up coming across as rather rude. Ultimately, your chances of getting a positive response are much lower as a result!

How to Warm Them Up First

This is why it’s important to think about your lead lifecycle. Instead of trying to sell to cold leads, you’re trying to impress them with your value proposition, with the quality of information you’re giving away free and with the way your brand aligns with their values.

When you do this, you create warm leads – people who have given you their contact details and invited you to contact them.

In terms of dating, this is the equivalent of meeting someone you like in a bar, chatting to them for a while and demonstrating your good humor and then asking for a number. In the long term, the latter approach is likely to lead to a much better outcome for all parties involved!

5 Benefits of a Digital Product Business

5 Benefits of a Digital Product Business

5 Benefits of a Digital Product BusinessIf you’re looking for a business model that allows you to generate genuinely passive income and to make a lot of money in the process, then a digital product business might just be right for you. Digital products are products that exist solely in a digital format and include the likes of software, eBooks, e-courses and computer games. They also just so happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.Read more…

Copywriting Strategies for Your Facebook Ads

Copywriting Strategies for Your Facebook Ads

Copywriting Strategies for Your Facebook AdsThe right copywriting for your Facebook ads can absolutely supercharge your profits and help you to see breakthroughs in your sales and conversion rates. While targeting and your choice of image are important, it’s the text on your ad that will eventually cause viewers to either click or pass up on your ad and this is why you need to think carefully about how best to phrase it.

This post will help you get your copy just right for getting the right kind of person to click on your ads and hopefully order your products and services.Read more…

Facebook Live Advanced Features

Facebook Live Advanced Features

Facebook Live Advanced FeaturesFacebook Live couldn’t be easier to set up and get started with – which is one of its big advantages even over the other live streaming services. Simply click to post from your Android or iOS app and then choose the live streaming option – it’s that easy!

But while creating the videos may be easy, there are a few additional features to be found if you want to take your videos one step further. Read on and we’ll examine some of the best extra features and advanced options that can help you to take your Facebook Live marketing to the next level.Read more…

Blog Authority

Blog Authority

Blog Authority
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