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Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity. Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities. These are the most trusted authorities on the net and when we have a question relating to their niche we will often look to them to answer or at least to provide their opinion.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.Read more…
“If you liked this video, then please consider liking us on Facebook – it really helps!”
This is a good strategy and it can certainly lead to a few more likes and shares.
But it’s not the best strategy.
Because if you’re asking people to follow you on social media, then you’re implicitly suggesting that they’re doing you a favour and thus there’s nothing really in it for them.
To get a HUGE number of followers, you need to make them WANT to follow you.Read more…
For a great number of these businesses, their social media ‘strategy’ consists of creating a Facebook site and then just posting short promotional updates as their status:
“Find out why we’re the best EPOS system in the West!”
“Serve more customers with our fast and efficient till system”
“We can’t wait to help you improve your business!”
And then strangely, these companies just don’t succeed! Why wouldn’t people be clamouring to sign up?Read more…